Do ‘boosted odds’ actually pay off?

[StoryLover]

UK bookies seem obsessed with their “boosted odds” promos these days—especially on football matches. You can’t scroll two minutes without seeing one. But I’ve started wondering: are they actually profitable long-term, or just flashbait for casual punters?

I tracked a few boosted bets I took over the past couple months—honestly, more often than not the boost didn't change the outcome, and sometimes the base odds were better on another site. It's like they know which ones are least likely to hit.

Anyone here done a deeper dive on these? Genuinely curious if there's a +EV angle or if they’re just marketing fluff.